With over a decade of experience in marketing, I specialize in growth and performance marketing, bridging traditional and digital strategies to drive impactful results. My expertise spans FMCG, beauty, fintech, and SaaS, where I have successfully led B2B, B2C, and B2B2C initiatives across diverse markets, including Africa. My passion for Web3, SaaS, and the metaverse was ignited during my leadership in the L’Oréal BrandStorm competition, where I explored the intersection of emerging technologies and brand innovation. Since then, I have deepened my expertise in these areas, focusing on how blockchain, AI, and immersive experiences can transform marketing strategies and community engagement. I have a proven track record of building and scaling brands, leveraging data-driven insights, and executing high-impact campaigns. From driving influencer marketing and employer branding to executing trade and customer marketing strategies in both formal and informal markets, I understand how to navigate complex consumer landscapes. My work in the beauty, gaming, and fintech industries has honed my ability to craft compelling brand narratives that resonate across digital and traditional channels. Beyond strategy, I am passionate about fostering communities—whether through Web3 ecosystems, fintech solutions that empower financial institutions, or metaverse experiences that redefine brand engagement. My ability to merge creativity with analytical precision makes me a strong asset in forward-thinking organizations looking to drive innovation and growth.