I’m a Brazilian digital designer living in São Paulo, with a deep love for computers and a constant desire to learn new things. When I’m not working, you’ll find me diving into new subjects, from the basics of Japanese to video editing and guitar playing. I’m always on the lookout for the latest design trends and enjoy taking courses on platforms like Coursera, YouTube, and General Assembly to keep my skills sharp. I even like to challenge myself with AI and business metrics!

My journey started in advertising, where I had the pleasure of working with amazing clients like P&G, HBO, Pantene, Sensodyne, Mercedes-Benz, and Absolut. One of my memorable roles was as a digital art director at an ad agency, where I worked on exciting accounts such as Etna, Caixa, and Rock in Rio. For this last one, I tackled various UI challenges, focusing on enhancing the ticket purchase experience and delivering timely line-up news on both mobile and desktop platforms.

After that, I joined Anheuser Busch Inbev, the world's largest brewer, where I focused on e-commerce UX. I delved into understanding our target audience’s behavior and identifying metrics to boost digital product income. After a year, I took on the role of UX leader for their global beverage delivery platform. In this role, I ensured brand guidelines, user interfaces and digital assets adhered to best practices and design patterns worldwide.

In 2017, I joined 99, the leading ride-hailing startup in Latin America and the first Brazilian unicorn. There, I helped the team enhance the safety of rides for passengers and drivers while making our solution fun, quick, and affordable.

Most recently, I’ve been working with a team I’ve long admired: IFTTT (If This Then That). As their solo Product Designer, I’ve worked on diverse projects across product, marketing, and branding initiatives, helping integrate apps, devices, and services in innovative ways while listening to real users and increasing monthly revenue through UI improvements.