Hi!

I’m Lucila, a product marketer with over six years of experience in the blockchain industry. My journey in tech began a decade ago at Taringa, LATAM's leading social media platform. Back in 2015, we pioneered a "revenue share" program that utilized Bitcoin to compensate unbanked users across the region. We distributed thousands of dollars in Bitcoin to content creators, reaching 100,000 users who were receiving weekly crypto payments, at a time when such methods were still relatively unheard of. This experience opened my eyes to the transformative potential of decentralized technologies, and I’ve been immersed in the Web 3 space ever since.

Throughout my career, I’ve transitioned from marketing to product roles in various companies to gain a deeper understanding of the core technology. However, I’ve always maintained a strong connection to the business side, often acting as a bridge between product and marketing. This blend of experiences led me to embrace the role of product marketer, where I can align the product’s value proposition with clear, strategic communication.